Public relations (PR) is all about creating and managing positive relationships between a company or organization and its key public. These can be customers, employees, shareholders, the media, or the general public.
Good PR can help to build a positive image for a company or organization, and can also help to promote its products or services. It can also help to manage any negative perceptions that may exist.
PR can be used to communicate with key publics in a number of ways, including press releases, social media, speeches, and articles. At its heart, PR is about storytelling. It's about finding news and human interest opportunities to pitch to the media, and then amplifying the results via social media.