Advertising is what you say about yourself. Public relations is what everybody else says about you — and that is the part people believe.
Most businesses only think about PR when something has already gone wrong. By then you are not managing a story, you are chasing one. The reporter has a deadline, the comment section is already going, and whatever you say next is the record.
The organizations that come through it well are the ones who built the relationships before they needed them.
We do both: the steady work that earns you coverage and goodwill over years, and the fast work when the phone rings and it is bad news.
Media relations, crisis, community, and content — run by people who know the reporters, the editors, and the room.
Press releases that get opened, pitches that fit the outlet, and relationships with the reporters and editors who actually cover Central Louisiana. We know who to call.
When it goes wrong, you get a person who already knows your organization on the phone — not a stranger reading your website while the reporter waits. Statements, holding lines, and a plan for the next 48 hours.
Public meetings, town halls, neighborhood groups, and the civic side of doing business in a small market where everyone knows everyone.
Talking points, message discipline, and prep before the camera turns on. What to say, what not to, and what to do when you are asked the question you were hoping to avoid.
Bylined columns, feature placements, and the long-form work that makes you the person a reporter calls first. We write it and we place it.
What people find when they search you. Review strategy, response, and the profile management that decides whether you show up at all.
You run an organization where reputation is the asset — a professional practice, a nonprofit, a public agency, a family business with a name on the building.
You want somebody who knows the market and the outlets, and who will pick up the phone on a Sunday if it comes to that.
You would rather build the relationships now than scramble later.
You want the story killed.
We do not do that, and neither does anybody honest. What we do is make sure your side is understood, on the record, in time to matter. If a story is true, the strategy is to handle it well — not to make it disappear.
Who covers you, who talks about you, and what the record already says. Usually there is more out there than you think.
Message, spokespeople, target outlets, and a crisis protocol before you need one.
Pitching, placing, writing, and showing up — steadily, not just when something breaks.
When it is urgent, you get somebody who already knows your organization. That is the whole point.
No, and be careful of anyone who says they can. What we can do is make sure your side is on the record, accurate, and in front of the reporter before the deadline.
They do different jobs. Ads are what you say about yourself. PR is what a third party says about you — and that carries more weight with the people deciding whether to trust you.
You call us. Crisis work does not keep business hours and we do not pretend otherwise.
Yes — a good share of our work is civic. Public meetings, grant-funded programs, and agencies that answer to the public are their own discipline and we know it.
Social is the channels you own. PR is the coverage and reputation you earn. Most clients need both, and we run them together so the message matches. See social media marketing →
Yes. We are based in Alexandria and know Central Louisiana cold, but we place statewide and work with clients across Louisiana.
The best time to build a media relationship is a year before the story.
No pressure, no 10-page pitch deck.