Digital advertising is a broad term used to describe any advertising delivered through digital channels such as the internet, social media, and mobile devices. There are many different types of digital advertising, but the most common are:
- Google Ads - Google's pay-per-click (PPC) advertising platform. Google Ads allows you to place ads on Google.com and millions of other websites across the web.
- YouTube Advertising - YouTube is the second largest search engine in the world, and it offers a variety of advertising options, including TrueView ads and sponsored cards.
- Facebook Advertising - Facebook is the world's largest social network, and it offers a variety of advertising options, including Sponsored Stories, Promoted Posts, and Custom Audiences.
- Snapchat Advertising - Snapchat is a photo and video messaging app that has become very popular among young people. It offers a variety of advertising options, including Sponsored Lenses and Geofilters.
- LinkedIn Advertising - LinkedIn is a social network for professionals, and it offers a variety of advertising options, including Sponsored Updates and LinkedIn Ads.
There are many other types of digital advertising, including Twitter Advertising, Instagram Advertising, and TikTok Advertising.
Each channel has its strengths and weaknesses, and we'll help you find the channels that will reach your target audience at a reasonable price. Digital advertising can be an effective way to reach your target audience, and it's important to utilize the channels that are best for your business.